There are many reasons why a potential customer won’t convert. You could be missing out on countless conversions due to seemingly insignificant oversights on your website.
Little hiccups on your website can add up to big untapped revenue for your business. A few fixes can improve your bounce rates (the rate at which users leave your website) and facilitate more conversions. Read on to find out about our top 7 tips to easily generate more leads and grow your business by optimizing your website.
1. Make it easy to contact you
Think about how your customer can reach you. Making your phone number visible worked for print ads in the past, but now not so much. A customer browsing your website from their computer will have to go to another device, their phone, to call you.
If they are browsing from their phone, is your phone number clickable to dial on your website? Do they have to copy and paste your phone number to call you? Are you always available to answer their call? Adding a simple contact form to your website lets customers reach you outside of business hours from any device, and lets you spend less time on unnecessary phone calls.
2. Make it appealing and modern
Is your website eye-catching? Is content visible against your brand colors? Is it easy to navigate through your website? If your website isn’t easy to use and appealing to the eye, it can deter around 38% of your visitors. That’s 38% of your customer base lost to your competitors with more modern websites. Make sure the graphics and visuals on your website are accessible and attractive so you can capture the attention of users within seconds.
3. Make it faster
1 in 4 visitors will abandon your website if it takes longer than four seconds to load. If it takes more than 10 seconds, visitors are unlikely to return to the webpage again. The ideal pace at which your website should load is within two to three seconds. A fast-loading website builds customer trust and increases the likelihood of repeat customers. Optimize your website content and file sizes so that they can load quickly and open the door to more conversions.
4. Make it mobile-friendly
62% of visitors are less likely to purchase from a website in the future after an unpleasant mobile experience. The internet is no longer confined to the desktop PC. Now we can access a whole host of services and information from the palm of our hands, which is why ensuring your website is mobile-friendly will boost your sales and customer loyalty. A mobile-friendly website allows users to seamlessly visit your website, browse your products and services, and convert in a cinch.
5. Make it actionable
Visitors need a nudge here and there to inspire action. There’s a fine balance between too few and too many calls-to-action on a page. Too few and customers won’t know how, when, or where to convert. Too many and you risk irritating your customers. Make sure the buttons on your website are clearly visible and point to the correct page where visitors can take the next course of action in the conversion funnel.
A website without conversion rate optimization is like a car with no wheels — it will take you nowhere.
– Jeremy Abel
6. Make your content relevant
When was the last time you wrote a blog article? Are all the pages on your website relevant? Can customers easily glean why they should purchase from you over your competitors? Optimizing the content on your pages can improve your overall SEO, making your website easier to find on search engines, and ultimately bringing in more leads. Establishing what sets your products and services apart on your website will further encourage users to convert. Industry-relevant website content adds another layer of trust that will have customers coming back for more.
7. Make opportunities for microconversions
You don’t have to be restricted to the Contact Us page to capture leads. If you’re offering visitors downloadable content such as whitepapers, video content, or instruction sheets, you can sprinkle smaller forms on other pages across your website to gather leads. Sometimes all you’ll need from these forms are a name and email address to be able to slot these leads into your marketing and sales flows.
These extra content-driven forms are microconversions, or opportunities to gather leads outside of the main Contact Us form. Requests for contact information in exchange for valuable content present more beneficial website experiences for visitors.
The Bottom Line
The bottom line is your website needs to be in tip-top shape to stay competitive and to guide users through the sales funnel with as little friction as possible. These adjustments are make-or-break for businesses looking to stay ahead of the curve.
If you’re looking to streamline your website upgrades and transform your website into a lead-generating hub for your business without any of the fuss of building it yourself, explore our custom Website Design Services. A dedicated Account Manager and Web Designer will help you take your website to the next level so you can reap the rewards of more leads and conversions for your business.